Blog — Export know-how for Swiss SMEs
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Germany's Export Market Is Rebalancing Toward the US
German exports dipped in July 2026 while US business jumped 19.1%. What the shift in Switzerland's biggest sales market means for Swiss SMEs.
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Argentina's Senate approves Mercosur-EFTA: a market moves closer for Swiss SMEs
Argentina's Senate has approved the Mercosur-EFTA free trade agreement. What the step means for Swiss SMEs and what is still open.
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How to Turn Trade Fair Leads Into Customers
Most trade fair contacts are never followed up properly. A practical system for Swiss exporters — pre-show outreach, capture discipline, and follow-up.
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How to Define an Ideal Customer Profile for a New Export Market
Your domestic ICP does not transfer abroad. A five-dimension framework for Swiss SMEs to define who to target in a new export market — and test it.
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Exporting to Austria: A Market Entry Guide for Swiss SMEs
Austria is not a smaller Germany. A practical guide for Swiss SMEs — where the industry sits, how buyers decide, customs realities, and how to reach them.
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Export Consultant, New Hire, or Software? How to Build Export Sales
An honest comparison of the three ways Swiss SMEs build export sales capacity — what each is genuinely good at, what it costs, and how to sequence them.
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Distributors or Direct Sales? Choosing a Route to Market for Export
A framework for Swiss SMEs deciding between a distributor, an agent, or direct sales in a new export market — and how to find and qualify a partner.
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Cold Email Deliverability: A Practical Setup Guide for Exporters
Why export outreach lands in spam, and how to fix it — separate sending domains, SPF, DKIM, DMARC, warmup, volume discipline, and what to monitor.
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US Tariff Risk: A Diversification Playbook for Swiss SMEs
Practical framework for Swiss exporters to reduce US market dependence — assess concentration risk, test new markets, and stay resilient.
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How to Choose Your Next Export Market: A Framework
A scoring framework Swiss SMEs can run in a spreadsheet to shortlist, test, and commit to the right export market.
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GDPR-Compliant B2B Prospecting for Swiss Exporters
How Swiss exporters can run lawful, respectful B2B outreach in the EU. A practical, principle-level guide to GDPR-aligned prospecting.
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How to Find B2B Buyers in Germany: A Guide for Swiss SMEs
A practical guide for Swiss SMEs on finding B2B buyers in Germany — define your ICP, pick the right channels, verify contacts, and reach out.